Coloring books aren’t the first thing that come to mind when you think of craft beer. However, after a recent epiphany by a New Belgium Brewing Company employee-owner, we’ve come to find that they actually compliment one another extremely well. That’s why we created this very book. It’s a great way to relax and unwind at the end of a long day. So grab a New Belgium beer, break out the colored pencils (or crayons, if that’s your thing) and get lost in your own imagination – one sip at a time. Cheers!